Poster Design for Tropon - Eiweiss Nahrung. Tropon Nourishment from White of Egg by Henry Van Der Velde, 1863-1957

Henry Van Der Velde, 1863-1957
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Poster Design for Tropon - Eiweiss Nahrung. Tropon Nourishment from White of Egg

Original lithograph in four colours. 1898. Signed with the monogram in the stone. Printed at the studio of Leutert and Schneidewind, Dresden 1898. Published by Fontane, Berlin in the album: Pan, 1898.
Colours: yellow, purple, orange, black.

Exceptionally fine and fresh impression with totally unfaded colours. On the characteristic beige stiff and slightly corase wove paper/card. Exceptionally fine condition; never previously mounted or framed. Full margins; sheet 11 x 14 3/8ins. Image: 12 1/4 x 7 7/8ins (310x200mm)

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Van der Velde was a leading exponent of Art Nouveau style, both in his career as an architect, and in the applied arts and in his own creative work. This design for a poster publicising Tropon ?egg-white? for cooking is an important example of his development of Art Nouveau - or Jugendstil - design. Drawn as an original lithograph this version is for a small scale poster but it was also used in a large-scale wall version. The flowing sinuous treatment of the line and the manner in which the colours, forms and lettering are integrated and arranged is typical of the height of the Art Nouveau style.

Van der Velde was born in Antwerp and started his studies there but in 1884 he moved to Paris. There he became a part of the circle of both the symbolist and the Impressionist painters. Returning to Belgium he developed the ideas he had adopted in Paris, but having been part of the avant-garde Les Vingt group in Brussels he decided to abandon painting and concentrate on applied art and on architecture. By the end of the 1890?s he had become well known both as a designer and for his buildings. It was his friendship with the German print publisher and critic Meier-Graefe which led to his commission for the Tropon poster, now one of his single most famous works and an icon of Art Nouveau style.